GP Case Study
Providing proprietary data analysis and transformation, along with support and advisory services, during a DealCloud implementation
Our unique relationship with DealCloud and experience of working on more than 100 implementations enables us to ‘speak the same language’, ensuring needs and requirements are accurately conveyed and delivered.
We recently worked with a London based Private Equity firm that specialise in investing in buyouts and providing growth capital for companies, primarily in the UK market. We provided proprietary data analysis and transformation services, ensuring comprehensive support throughout the DealCloud implementation process. Our team also offered expert advice in order to streamline the integration and optimise the system performance.
The challenge
To enhance operational efficiency and streamline data management, our client had taken the decision to implement DealCloud as a firm-wide Customer Relationship Management (CRM) and deal pipeline management system. This strategic move replaced the previously used Microsoft Dynamics platform and addressed the critical need for a centralized solution to manage fundraising data, which had been inefficiently tracked in individual Excel files.
The problem
Over time, our client’s company and contact database had become cluttered with duplicate records and outdated data. Based on it|venture’s initial assessment of the the dataset, the decision was made to identify and extract only the data that would add value to business users once imported into DealCloud. This iterative process involved close collaboration between it|venture’s project team and senior members of the internal team to ensure the dataset was meticulously refined, preserving all business-critical information while eliminating redundancies.
Throughout the implementation we were on hand to proactively provide best practice advice and solutions to the internal project team. The governing principle for the configuration of the DealCloud platform was that it was as streamlined and intuitive as possible to enter data without compromising the value that could be obtained for reporting purposes.
The project objectives
Ensure only data that adds value for the end user was migrated into DealCloud.
Provide a scripted method of identifying, deduplicating and transforming the correct company and contact data.
Combine the company, contact and deal data (Microsoft Dynamics) with the fundraising data (Excel files) to produce one coherent set.
Ensure data entry across the platform was designed and configured in a way that would resonate with the end users and maximise adoption.
Execute a comprehensive QA of the data import using our knowledge of the proprietary data and the underlying structure of the DealCloud system.
What did we bring to the project?
Unparalleled knowledge
Our unique relationship with DealCloud enables us to ‘speak the same language’, ensuring needs and requirements are accurately conveyed and delivered
Solutions expertise
Our detailed understanding of the underlying DealCloud site structure allows us to accurately transform proprietary data into a structure that can be consumed by DealCloud.
Unrivalled experience
Our experience of working on more than 100 implementations with DealCloud means we can guide clients through the process, frequently foreseeing and addressing potential issues before they are realised.
The project outcome
The result was a significantly leaner and more concise company and contact universe. This streamlined deal team dataset, when integrated with the Investor Relations (IR) team’s comprehensive fundraising data, produced a single, deduplicated, and coherent data set. The new dataset not only enhanced data integrity but also improved accessibility and usability for all business users, enabling more efficient and effective decision-making processes across the organisation.
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